|Occupation||CEO of Globotech Industries|
He's arrogant, greedy, overconfident, and narcissistic who always wanted to be one step ahead of his competitors.
He was responsible for tasking toymakers Larry Benson and Irwin Wayfair develop actual live-action toys capable of "playing back". Mars selects Larry's soldiers, the Commando Elite, for the project, and Irwin's creatures, the Gorgonites, for their enemies.
He was also responsible for foregoing safety testing and setting a short production time, which lead to the entire incident of the film.
Later, he bribes everyone to keep quiet about the incident to protect the company's name and to keep his company going, but even pays for the damages to the homes of the Abernathys and Fimples. He decides to have the Commando Elite reprogrammed for military missions in South America.
He was disappointed that the toys would never be a big hit in toy stores.